Nand Kishore Chaudhary (NKC) founded the idea of Jaipur Rugs in 1978 working beside 9 artisans on two looms. He started his business on principles of dignity. Over the years his simple idea has grown into a network of 40,000 artisans across India and clientele across 40 countries of the world who subscribe to a common philosophy of responsible manufacturing. NKC’s greatest work has been in subverting centuries old practices that shunned the poor, women and artists. He has brought dignity back to the craft of rug making.
Jaipur Rugs works with a network of 40,000 weavers in 6 states of India and takes responsibility to bind them all with a common thread of love and compassion. Artisans are not only provided sustainable livelihoods but also opportunities for personal growth and development. Various projects and programmes are organised frequently to ensure societal impact through this change. As part of the Jaipur family, customers visit production villages to meet artisans in an effort to bring dignity back to the artisans and create a link between the grassroots and global home owners.